nfl

Packers-Falcons Game Draws 16.2M Prime Viewers

Published September 29, 2026 · Updated September 29, 2026 · NBC Sports

The Falcons-Packers game on Amazon Prime Video averaged 16.82 million viewers, marking a 2% increase from last year's comparable matchup.

The Thursday night football contest, which saw the Falcons defeat the Packers 35-14, generated significant viewership for Amazon. The numbers represent a modest growth compared to last year's Dolphins-Bills game. sweetbonanza.qpon

Controversy surrounds how Amazon counts its viewers, with conflicting statements from industry executives about whether users merely browsing the app are included in the metrics.

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