Zurich Builds Running Community in Spain

Zurick has promoted running in Spain for over a decade through sponsoring the '5 Grandes de Zurich' circuit with major marathons in Madrid, Barcelona, and Valencia. Beyond financial support, the company created 'De Pies a Cabeza,' a community of approximately 70,000 runners who share training tips, propose challenges, and spread passion for the sport.

CEO Vicente Cancio highlights Zurich's commitment to cities, communities, and individual runners, noting that runners often find strength in collective encouragement during challenging moments like the infamous marathon 'wall' at kilometers 30-35. sweetbonanza-app.com